About Us
Fine Edge Sports and Entertainment was established with the aim of offering something unique to the athlete representation market. Fine Edge provides a service that is dedicated to the ongoing development and management of its clients careers both on and off the field. Our services include contract negotiations, career advice and development, legal and lifestyle management, global opportunities, sponsorship & endorsements, marketing & PR, international immigration services, legal representation and event liaison. Our strategy & approach is centred around diligence, integrity and personability. The group have played a instrumental role in assisting players across the world in securing professional contracts while also establishing a global footprint.
Fine Edge Sports and Entertainment is a registered agency with the Football Association, England & Wales Cricket Board and Professional Cricketers Association.
Delivering Value
Working with diligence & integrity ensuring clients reach their goals at all costs.
Attracting global opportunities & exposure
Through our network of professional franchises, federations and brands, we guarantee clients achieve profound results no matter where they are in the world.
Personal Approach
Utilizing our commercial expertise, we commit to giving our clients a personable approach and are readily available 24/7.
Establishing a global footprint
Through brand and on field publicity, our clients get noticed & stay remembered.
CEO’s Brief
“I’m the founder and worldwide managing director of Fine Edge Sports & Entertainment. It’s my responsibility to oversee all aspects of the firm’s strategy, its team and its operations globally. In founding Fine Edge, I discovered an obvious lack of trustworthy and value driven management firms. The result of our creation is what I believe to be an exceptional business model predicated on personal attention and execution.”
Dean AhmadCEO Fine Edge Sports and Entertainment