About Us

Fine Edge Sports and Entertainment was established with the aim of offering something unique to the athlete representation market. Fine Edge provides a service that is dedicated to the ongoing development and management of its clients careers both on and off the field. Our services include contract negotiations, career advice and development, legal and lifestyle management, global opportunities, sponsorship & endorsements, marketing & PR, international immigration services, legal representation and event liaison. Our strategy & approach is centred around diligence, integrity and personability. The group have played a instrumental role in assisting players across the world in securing professional contracts while also establishing a global footprint.

Fine Edge Sports and Entertainment is a registered agency with the Football Association, England & Wales Cricket Board and Professional Cricketers Association.

Values & Goals

Our strategy and approach is centered around dedication, integrity and personability
Delivering Value

Working with diligence & integrity ensuring clients reach their goals at all costs.

Attracting global opportunities & exposure

Through our network of professional franchises, federations and brands, we guarantee clients achieve profound results no matter where they are in the world.

Personal Approach

Utilizing our commercial expertise, we commit to giving our clients a personable approach and are readily available 24/7.

Establishing a global footprint

Through brand and on field publicity, our clients get noticed & stay remembered.

CEO’s Brief

“I’m the founder and worldwide managing director of Fine Edge Sports & Entertainment. It’s my responsibility to oversee all aspects of the firm’s strategy, its team and its operations globally. In founding Fine Edge, I discovered an obvious lack of trustworthy and value driven management firms. The result of our creation is what I believe to be an exceptional business model predicated on personal attention and execution.”

Dean AhmadCEO Fine Edge Sports and Entertainment

Players Profile

Fine Edge Cricket represents, co-represents or have previously acted or brokered opportunities for some of the world’s top cricketers including:

Herschelle Gibbs

South African cricketer

Ravi Bopara

English cricketer

Mohammad Amir

Pakistani cricketer

Daniel Lawrence

English cricketer

Babar Azam

Pakistani cricketer

Darren Gough

English cricketer

Usman Qadir

Pakistani cricketer

Muhammad Nawaz

Pakistani cricketer

Samit Patel

English cricketer

Chirag Suri

Emirati cricketer

Usman Shinwari

Pakistani cricketer

Player Services

Legal Representation
Contract Negotiation
Legal and Lifestyle Management
 Global Opportunities
Event Liaison
Career Advice and Development
 Sponsorships and Endorsements
Marketing and PR
International Immigration Services

Partners & Clients

We work closely with partners globally in order to deliver the best results possible.

Contact Us

If you have any queries, do not hesitate to email at info@fineedgecricket.co.uk or call us at +44 7795441186

Address:  Jubilee House, 3 The Dr, Warley, Brentwood CM13 3FR